Tino Lardi, co-founder of ConfidentConnect

Tino Lardi

Co-Founder, ConfidentConnect · Founder, FreedInsure
In health insurance at 20 Founded FreedInsure at 22 Licensed in 40+ states NPN 20230457 Built the lead engine LinkedIn

Tino Lardi sells things and builds the machines that sell things. He started selling at 17, trained by Mike Catoggio, entered health insurance at 20, and holds producer licenses in more than forty states. At 22 he founded FreedInsure — whose entire first month of commission revenue was $227. Instead of quitting — the industry's favorite move at that number — he and Mike Catoggio built it into a health and life insurance brokerage run by two people and a machine, backed by a small seasonal team of licensed producers, and fed by a custom lead-generation engine Tino built because nothing off the shelf could keep up.

Three and a half years later, that agency has grown from a $400K first year to over $1.3M a year with three-quarters of the book renewing — 3,046 policies and roughly $2.6M a month in premium under management. Tino is 25 and still owns and runs it. What holds a book like that together isn't charm. It's the machine: the speed-to-lead automation, the follow-up cadences that never forget attempt five, the retention calendar defending the book, and a scoreboard that tells the truth daily. Every one of those systems is what ConfidentConnect installs in client businesses. The full numbers story is in the case study.

Tino writes about the unglamorous side of revenue — response times, pipelines, wiring, and the numbers most owners never pull. His rule for every article on this site: no invented statistics, no borrowed war stories. If a number appears, it's either his own or it's arithmetic you can check.

Where to start with Tino's writing

The systems side: speed, wiring, retention, and the tools.

Sales systems

Speed to Lead: Why Deals Die in the First Five Minutes

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How we work

The Tools That Run Our Agency — and How We Install Them in Yours

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How we work

How We Build Meta Campaigns: Pixel, CAPI & Offline Conversions

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Sales systems

Keys to Retention: The Revenue You Keep Is the Business You Own

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Want the machine looked at by the person who built one?

The free revenue diagnosis is Tino and Mike pulling your numbers apart and telling you the truth about where the leak is.

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