On this page: What's in a campaign
  1. What's in a campaign
  2. How it works
  3. Why ours is different
  4. Straight answers
  5. Book the diagnosis
Done-for-you campaign building

You take the calls.
We build everything else.

Strategy, ads, landing pages, tracking, and the follow-up wiring — a complete client-getting machine, built and run for your business by operators who run their own. Measured on the only number that matters: cost per closed sale.

Industry-wide
Industry-wide — insurance · home services · solar · finance · legal · real estate · medical · automotive · B2B · and yours
What's in a campaign

The whole machine, not a piece of it

Most vendors sell you one link of the chain and blame the others when it breaks. A done-for-you campaign is the chain.

Strategy & offer

Built from your diagnosis — who we're targeting, what we're promising, and the math the campaign has to beat. No templates recycled across clients. If you want the pipeline work without the full campaign build, that is lead generation services.

Ads: Meta & Google

Impulse and intent, run together where the math supports it. Creative tested on a schedule, budgets scaled by proof, losers killed without sentiment. Either channel stands alone if that is all you need: Meta and Instagram advertising or Google Ads management.

Landing pages

Pages with one job: turning the click into a lead. Written on the picture-painting message, built fast and mobile-first, matched to every ad.

Tracking that tells the truth

Pixel plus Conversions API, an event ladder past the form-fill, and offline conversion uploads — so the algorithm learns from your closed sales, not your form-fills. The reporting rules we hold ourselves to are published in how we measure.

Speed & follow-up wiring

Instant text-back, minutes-to-dial routing, and a written cadence in your CRM. The half of every campaign that agencies skip — and the half that decides it. Before an automated text can legally send from your number, it has to clear A2P 10DLC registration — we file that as part of the build.

Weekly optimization & reporting

Closed deals flow back into the ad platforms weekly. Reports end in cost per sale by campaign — never impressions, never vibes.

How it works

Diagnosis, build, launch, loop

Same rule as everything we do: the numbers come first, and the machine gets built before the budget gets spent.

FREE

The diagnosis

Your numbers, your market, your unit math — and a straight verdict on whether a campaign is even the right first move.

The build

Offer, creative, pages, tracking, and the follow-up wiring — assembled and tested before a dollar of ad spend moves.

The launch

Budgets you control, campaigns in accounts you own, leads flowing into your CRM and your calendar from day one.

The loop

Weekly: closed-sale data back to the platforms, winners fed, losers cut, and the cost-per-sale report in your inbox.

Why ours is different

Built on the engine we run for ourselves

We didn't learn campaign building from a course. We built a lead-generation engine for our own agency, fed our own floor with it, and scaled that business from a $227 first commission to a ~$1.3M-a-year recurring book we still run. That engine — and everything it taught us — now runs your campaigns.

  • Built for you, flowing to youYour campaigns, your accounts, your leads — a machine built around your business, not inventory split across buyers.
  • Accountable through the closeWe wire your sales outcomes back into the campaign. If the leads don't become customers, the report says so — and we fix the link that's leaking.
  • The sales system comes with itSpeed-to-lead wiring and follow-up cadences ship inside every campaign — and the consulting side can train the floor that answers the phone.
  • You own everythingAd accounts, pixels, pages, data — yours, permanently, whatever happens. We build equity in your business, not leverage over it.
TrafficMeta & Google ads, creative tested weekly
CaptureLanding pages built on the picture-painting message
Follow-upInstant text-back, minutes-to-dial, written cadence
CloseYour floor — trained by us, if you want it
ScoreboardCost per closed sale, by campaign, weekly
Simulation — how the machine treats a lead
20:04:11Lead arrives — quote request submitted
+0:00:08Auto-text sent — consent on file
+0:01:42Dialed — lead connected
+0:02:59Next touch scheduled on the cadence
Straight answers

Questions we get

It's scoped after the free diagnosis — build complexity, ad budget, and how much of the follow-up machine you already have all move the number. Ad spend is separate, budgeted by you, and spent in accounts you own. No number gets quoted before the diagnosis prices the problem.
An agency owns the click and stops there. A campaign build includes the landing pages, the tracking wired to your closed sales, and the speed-and-follow-up machinery that decides whether clicks become customers — reported on cost per sale, not cost per lead. And behind it sits a consulting practice that can fix the floor answering the phone.
No — and be suspicious of anyone who does. What we commit to: honest math before you spend, a machine built before the budget moves, weekly optimization against cost per sale, and a report that never hides. If the math stops working, we say so and fix the leak — or tell you to stop spending.
You do. Ad accounts, pixel, pages, CRM data — all yours, permanently, no matter how the engagement ends. That's non-negotiable, and it's the first question you should ask anyone in this business.
Free answers first

Read what we’d tell you anyway

The campaign playbook is not a secret. These are the deep dives we give away — the same answers we give clients, written so you can use them Monday.

Appointments

Should you hire an appointment setting service?

Sometimes yes — and we say so. The honest comparison of outsourced callers against booking the demand you already have.

Read the breakdown →
Paid social

What a Meta ads expert actually does

Where paid social earns its budget, and the point at which hiring someone stops making sense.

The honest version →
Paid search

Hire a Google Ads expert, or run it yourself?

The math on doing it in-house versus paying someone, run on your own cost per sale.

Run the math →
Sequencing

SEO vs Google Ads: which first, and when both

Ads rent traffic, SEO owns it — and the CAC math that decides which one your business funds first.

See the sequencing →
Channel choice

Google vs Meta: intent versus impulse

Which channel deserves the first dollar, and why the answer moves with your offer.

Pick a channel →
Tracking

How we build Meta campaigns: pixel, CAPI and offline conversions

The wiring that teaches the algorithm to chase closed deals instead of form fills.

See the wiring →
Lead sourcing

Buying leads: exclusive, shared and live transfer

What each type really costs once you count the ones nobody ever reached.

Before you buy →
Follow-up

Speed to lead: why deals die in the first five minutes

The math to run on your own CRM before you blame the lead vendor again.

Check your clock →
Definitions

MQL vs SQL: what actually counts as a qualified lead

Settle this before you judge a campaign, or every report turns into an argument.

Settle it →

Want the machine without the learning curve?

Start with the free revenue diagnosis. We'll tell you straight whether a done-for-you campaign is your next move — or whether something cheaper needs fixing first.

Get your free diagnosis
The diagnosis is free. Staying stuck isn't.
Get your free diagnosis