On this page: Why we publish
  1. Why we publish
  2. What moves the number
  3. The shapes
  4. What we don't do
  5. Straight answers
  6. Book the diagnosis
Published pricing, not a discovery call

What it costs to
work with us.

We checked six firms in our category before we wrote this page. Every one of them makes you book a call to learn a price. Exactly one publishes a number anywhere on its site, and it is buried. That is not a compliance problem or a complexity problem. It is a negotiating position, and it works because you show up to the call already invested. So here is ours, in public, where you can put it next to anybody else's.

See what each shape costs Start with the free diagnosis
The receipts
Priced by operators, not by what you can afford $227 first commission → $1.3M/yr renewal book two people 4.9★ across 519 FreedInsure reviews
Why this page exists

Why we publish a price at all

The standard argument for hiding pricing is that every engagement is custom, so a number without context misleads people. That is half true. It is also the half that happens to benefit the seller.

Reason 01

A hidden price is a negotiating position

If the number only appears after a discovery call, the seller sets it after learning what you can afford and how badly you want out of your problem. That is not custom pricing. That is priced-to-the-person pricing, and it is the reason two businesses buying the same work pay different money. We would rather lose the deal to a cheaper firm than win it because you did not know what the market rate was.

Reason 02

Custom does not mean unknowable

Every engagement is different and every engagement still lands inside a range. Contractors quote custom homes and publish a cost per square foot anyway. A range plus the list of what moves you inside it is more honest than silence, and it is exactly what a first call would have told you.

Reason 03

It saves both of us the wrong call

Half the calls a firm like ours takes are with businesses that were never going to buy at our number. That is forty-five minutes of your day and forty-five of ours, spent finding out something a web page could have told you in ten seconds. If the range is out of reach, close the tab. No hard feelings, and read the page about when not to hire us on the way out.

Reason 04

We sell accountability, so we start by being accountable

The entire pitch of this business is that we will tell you the thing your team will not. A firm that opens the relationship by refusing to answer the simplest question a buyer has is not in a position to make that pitch. The first honest answer costs us leverage. That is the point.

What moves the number

Four things decide where you land in the range

None of them are how much you can afford. These are the variables we actually price against, and you can estimate your own position on all four before you ever talk to us. If you want the number at the low end, the fastest lever is usually the third one.

  • Scope: how much of the chain we touchRewriting one phone script is not the same job as rebuilding lead flow, comp plan, CRM and follow-up together. Narrow scope, narrow price. We would rather do one thing that moves the number than five that look busy.
  • Team size and how many people we trainTwo closers and an owner is a different engagement from four locations and eleven reps. More people means more ride-alongs, more call reviews, and more of the work that only happens in a room. It is the driver that scales the most predictably.
  • How much machine already existsA working CRM with real pipeline stages and a follow-up sequence somebody wrote down puts you at the bottom of the range. A spreadsheet and a shared inbox puts you at the top, because the first thing we have to do is build what should already be there.
  • Travel and on-site daysMost of this work runs remotely and should. When it needs a floor, a room and a whole team in it, on-site days are billed at $3,500 a day, with travel and lodging billed at cost and a two-day minimum outside the tri-state area and quoted up front. You approve every day before it goes on the calendar.
ScopeOne system, or the whole chain from lead to renewal
TeamHow many people we have to train, review and hold to it
MachineWhat already works, and what we have to build from zero
TravelRemote by default, on-site days quoted and approved first
Not pricedYour revenue, your urgency, or what the last firm charged you
Simulation — how a quote gets built
DiagnoseFree verdict written — leaks ranked by dollar
ScopeOnly the leaks worth paying to fix make the list
ShapeProject, retainer or campaign — whichever is cheapest that works
QuoteOne number, in writing, before anything starts
The engagement shapes

Five ways to buy, and what each one costs

Pick the smallest one that solves your problem. We will tell you if you are buying too much, because an engagement that outlives its usefulness is how firms in this category lose clients and referrals at the same time.

Free — $0

The revenue diagnosis

The front door, and the only thing on this page with a price we can print today: nothing. You walk us through your lead flow, your close math and your follow-up. We come back with a written verdict on where the money is leaking, ranked biggest dollar first. You keep the document whether you hire us, hire somebody else, or fix it yourself. Sometimes the verdict is that the fix is free and you should go do it this week. We say that out loud, and the diagnosis is documented here so you know what you are walking into.

There is a cheaper front door still: the ten-question revenue leak quiz scores the same five systems in two minutes without a call or an email address. It is not the written verdict, but it will tell you whether the range on this page is even worth reading yet.

Project

One thing, built and handed over

A defined start, a defined finish, and a deliverable you can point at. Build the website. Write the follow-up sequence. Rewrite the phone script and train the floor on it. Design the sales process that runs inside your CRM. Typical project range: $2,000 to $18,000, depending on scope. Three points on that line so you can place yourself. $2,000 puts a five-page site live with the words written by us — we do not hand you a template and ask you to fill it in yourself, because the words are the part that actually sells. $4,000 adds the wiring: every call and form captured into a CRM that remembers, and follow-up that runs when nobody is at a desk. To be clear about what you are paying for: standing the software up is free either way — we do the setup and never mark the licence up. What this tier buys is the thinking, deciding what the machine should do with your leads, and building it. The tool is free; the judgement is the job. At the top is the whole machine: diagnosis, process, scripts, the CRM wired to all of it, scoreboard, and the team trained on the lot. Scoped and quoted after the free diagnosis, never before, because quoting a job we have not read is guessing, and guesses get padded. To be clear where this starts: configuring a GoHighLevel account bought through us is free and stays free — that is covered on the plans page. This is the work of deciding what the CRM should do in the first place, which is consulting.

Retainer

Somebody accountable to the number every month

For owners who do not want a deliverable, they want a result held to a standard. Weekly working sessions, call reviews, pipeline and comp plan under active management, and a person who tells you the truth about your own team. Monthly retainer range: $2,000 to $8,000 a month. What moves you up the range is scope and headcount: one focus area for a small team sits at the bottom, and a multi-location floor with weekly working sessions, call reviews and campaign management sits at the top. Term: 90 days, then month to month — ninety days because systems do not show up in the numbers faster than that, and month to month after it because you should be able to leave. If the retainer stops earning its fee, we would rather move you to a project than keep invoicing.

Done-for-you campaigns

We run the lead machine, you answer the phone

Ads, landing pages, offer, follow-up automation and reporting, built and operated by us. Build: $4,500 to $9,000, depending on how many offers, pages and audiences the build covers. Monthly management: $2,000 a month or 15% of ad spend, whichever is greater. Minimum ad spend: $2,500 a month, because below that there is not enough data to optimize honestly, paid to the platform, not to us. Ad spend is yours and stays in your account. We will not start a campaign for a business that cannot answer inside five minutes, which is the whole argument on the speed-to-lead page. See the full build on the campaigns page.

Software — real prices

GoHighLevel plans: $197, $297 and $497 a month

The one part of this page that never needed a placeholder, because the prices are already published. Standard is $197/mo, Professional is $297/mo, Premium is $497/mo. That is the software: CRM, pipelines, calendars, automations, and the follow-up engine underneath everything else we install. Setup and migration are quoted separately as a project if you want us to do them. Software is not consulting. Buying the platform does not buy you a person, and a CRM nobody runs is a subscription with a login. Plans and what sits in each tier are on the GoHighLevel page.

The terms

What we do not do

Four things this business has decided not to sell. Every one of them is standard practice somewhere in our category, which is why they are worth writing down.

No lock-ins

No long contracts to trap a bad fit

The shortest term we will sell is 90 days, then month to month with 30 days’ notice — no auto-renewal and no annual price escalator. Long contracts exist so a firm keeps collecting after the value stops. If the work is worth paying for, you will keep paying without a clause forcing you to. If it is not, a twelve-month term just turns a mistake into a year of resentment and a bad referral.

No per-seat games

No charging you again every time you hire

Per-seat pricing punishes the exact outcome you hired a sales consultant to produce. You grow the floor, the invoice grows with it, and now every hire has a tax attached. Team size sets the price once, at scope. It does not re-price itself the month you add a closer.

No guarantees

No promised revenue number

We do not know your market, your capital, your hiring, or whether you will do the work. Nobody honest guarantees a revenue figure, and the firms that do are pricing the guarantee into the fee and writing an escape hatch into the contract. What we will put in writing is scope, deliverables, cadence and what we are measuring — defined the way our measurement page defines them.

No surprise invoices

No line items you did not approve first

Payment terms are 50% up front on projects with the balance due on delivery, retainers billed on the 1st in advance, by ACH or card. Ad spend goes to the platform on your card, not through us, so nobody is marking up your media. Anything outside the scope we signed gets quoted and approved before it happens. The invoice should never be the first time you hear about a decision.

Founding clients

25% off the first five, and what we want in return

The honest version of a launch discount, including the part most firms leave out.

The offer

Twenty-five percent off, for the first five

The first five clients who sign take 25% off — off a project fee, or off the first six months of a retainer. A $12,000 project is $9,000. A $4,000 retainer is $3,000 a month until month seven, then it goes to the published price. Nothing else changes: same scope, same people, same weekly cadence.

What we want back

Your name on the result, and the real numbers

In exchange, you agree to let us publish what happened: your company name, the starting numbers, and the finishing numbers — good or bad, measured the way how we measure describes. Not a testimonial we wrote for you to approve. The actual figures, with the baseline and the window attached.

Why we are doing it

We would rather buy proof than manufacture it

Here is the thing we are not going to pretend about. We have run this playbook on our own company and nobody else’s under this name. Every competitor we checked fills that gap with anonymous case studies — percentages floating free of any client you could call. We would rather discount the work and earn a real one. That is the whole trade: you get a lower price, we get proof with a name on it.

The fine print, such as it is

If the numbers are bad, they still get published

That is the risk you are taking and we are taking it with you. If the work does not move the number, that gets written down too, with what we think went wrong. You keep approval over anything commercially sensitive — margins, supplier terms, customer lists — and you see the write-up before it goes anywhere. What you do not get is a veto on an honest result, because a case study you can edit into a success is the thing we are trying not to build.

After five

Then the published price is the price

Five is not a countdown timer designed to rush you, it is the number of first engagements we can run properly with two people. When they are gone, this section comes off the page and the rates above stand on their own. If you are reading this and it is still here, they are still open.

Straight answers

Questions people ask about price

Because a hidden price is a negotiating position. If the number only appears after a discovery call, the seller gets to set it after learning what you can afford and how badly you want it. The stated reasons are that every engagement is custom and that a number without context is misleading. Both are half true, and neither prevents publishing a range. We publish ranges and then tell you what moves you inside them, which is the same information a call would give you without costing you forty-five minutes.
It is free and it is also how we decide whether to take the work, so both things are true. You get a written verdict on where your revenue is leaking, ranked biggest dollar first, and you keep it whether or not you hire anybody. Sometimes the verdict is that your problem costs nothing to fix and you should go fix it. We would rather say that out loud than sell a retainer against a problem that did not need one.
Yes, and for a lot of businesses that is the right shape. A project has a defined start, a defined finish, and a deliverable you can point at. Build the follow-up sequence, rewrite the phone script, install the CRM, fix the site. Retainers exist for the businesses that want somebody accountable to the number every month, not for the ones that want a specific thing built once. If a project solves it, buy the project.
It usually goes down. Most of the cost in this work is building machinery that does not exist yet. If your CRM is real, your pipeline stages mean something, and your follow-up is already written down, we are tuning instead of constructing, and the engagement gets shorter and cheaper. The businesses that pay the most are the ones starting from a spreadsheet and a shared inbox, because somebody has to build the whole thing first.

The first number on this page is zero.

Before anything gets quoted, you get the free revenue diagnosis: your lead flow, your close math and your follow-up pulled apart in writing, ranked by what each leak is costing you. It is the same first step every paid engagement starts with, which is why it has to be right. If nothing is broken, the verdict says so and you owe nothing.

Get your free diagnosis
No number gets quoted before we have read the problem.
Get your free diagnosis