Consulting firms in NYC sell frameworks. We ran a sales floor: a $227 first month of commission, built to $1.3M a year with three-quarters of the book renewing with two people and zero startup capital. We pull your numbers, rebuild the machine, and drill your team until it holds.
Every stalled business we open up has at least one of these. Most consulting firms in NYC will describe them to you for a fee. We fix them.
A lead that sat all afternoon isn't a lead anymore. It's a name. The person who filled out your form this morning talked to somebody else by lunch. Speed to lead is a wiring problem and a discipline problem. Both are fixable.
Ask five reps for the pitch and you'll hear five pitches. None written down. Winging it isn't style — it's a different conversion rate on every call. A premeditated pitch, drilled until it's boring, is how a floor gets a floor.
A number on a whiteboard with a date under it is a wish. A goal is backward math: closes needed, appointments per close, leads per appointment, per rep, per week. If nobody on the floor can recite that chain, you have decoration, not a goal.
You want retention; you pay only on new business. You want margin; you pay on top line. The comp plan is the real strategy — everything else is a memo. Your reps do the math even when management doesn't.
Calls made. Emails sent. Activity everywhere, and none of it says who's converting or where deals die. An honest scoreboard tracks the funnel stage by stage and names names. Uncomfortable. It works.
The guru economy sells a great Tuesday. A previous firm we worked at spent roughly $40,000 in a single month on guru training — we watched what it bought from the inside: average training, average results. Training isn't an event. It's reps, repetition, and a manager who checks.
No pitch deck, no discovery theater. First the free revenue diagnosis — your numbers, pulled apart. Then a straight plan: what's broken, what fixing it is worth, what it costs. Then a scoped retainer to install it. Here's the math we chase: taking a 20% close rate to 30% is a 50% revenue increase — same leads, no extra ad spend.
When the plan needs more leads, our digital team is the execution arm — see digital services and SEO & digital in New York.
Mike Catoggio has been selling for 30 years — trained as a stockbroker, then founded Puf Cigarettes on Staten Island, a story the Staten Island Advance covered in 2014. He's been Tino's sales trainer since Tino was 17. Tino Lardi entered insurance at 20 and founded FreedInsure at 22; he personally holds producer licenses in 42 jurisdictions. First month of commission: $227. Two people built that into $1.3M a year with three-quarters of the book renewing — and clients left the receipts in public: 4.9 stars across 519 Google reviews.
Everything we consult on, we ran first — the pitch, the comp, the scoreboards, the drilling. Meet us on the About page or read the FreedInsure case study, numbers included.
Most of a first consult is in these three. Read them, then decide if you want the drill instructor.
Why seminars evaporate and drilling sticks — the method we run on New York floors.
Every objection you'll hear this year already exists. Premeditate the answer.
Exactly what we pull, the math we run, and the verdict you leave with.
Your lead sources, your funnel, your team — pulled apart in writing by operators who built their own book. Straight verdict, no deck.