Somebody on Staten Island is searching for exactly what you sell right now. Our Google Ads management services capture that intent and report what it cost per closed sale — not per click. Built by operators who spent their own money in these auctions for years, feeding their own sales floor.
PPC for small business fails the same six ways everywhere. None of them are the auction's fault. All of them are fixable.
Broad match plus automated bidding, left alone, spends your budget on searches that were never buyers. The account gets impressions. The bank account gets lighter. Exact and phrase discipline is unglamorous, and it is the fix.
Your conversion tracking counts clicks and form-fills. It has never met your CRM. So the algorithm optimizes toward people who fill forms, not people who buy — and nobody can say which campaign produced a closed sale.
The agency deck leads with reach, impressions, and CTR. Cost per closed sale appears nowhere, because nobody wired it. If the number that pays your rent isn't in the report, the report is a decoy.
You paid real money for that click. It landed on a slow, generic homepage with no reason to act now. The auction did its job. The page threw the money away. Fixing the page is usually cheaper than buying more clicks past it.
Search captures demand; it doesn't create it. Your ceiling is how many people search your category — pumping the well harder can't deepen it. Past that ceiling, more budget buys worse clicks, not more customers.
An expensive click fills out your form — and gets a callback hours later, after they've talked to the competitor who answered. The auction was won and the sale was lost in the seam between marketing and the phone.
Not slides. Not dashboards full of impressions. We restructure the account around what the searcher meant, wire the tracking into your CRM, fix the page the click lands on, and put a clock on the follow-up. Google Ads is one arm of our full digital stack — and the arithmetic behind it is plain: taking a 20% close rate to 30% is a 50% revenue increase on the same ad spend.
FreedInsure's lead engine was built by the founders themselves. They generated and bought leads for their own floor for years — their money, their auctions, their P&L. Every recommendation on this page was tested there before it was ever offered to a client. The record: founded February 2023 by two people with zero startup capital, a $227 first month of commission, grown to $1.3M a year with roughly three-quarters of the book renewing — and clients leaving the receipts in public: 4.9 stars across 519 Google reviews.
Mike has been selling for 30 years — former stockbroker, founder of Puf Cigarettes, and Tino's trainer since Tino was 17. Tino entered insurance at 20, founded FreedInsure at 22, and holds producer licenses in 42 jurisdictions. A previous firm they worked at spent roughly $40,000 in a single month on guru sales training; they watched from the inside what it bought — average training, average results. That's why a Google Ads consultant here shows receipts, not decks. Meet the operators on the About page.
The playbook isn't a secret. Start with these — they're free, and they're most of what a first consult would tell you.
Click costs, close rates, and the learning phase — what to check before you fund an account.
One captures demand, one creates it. Which dollar goes first depends on your numbers, not your feed.
What a customer costs and what a customer is worth — the only honest way to set a budget.
Your account, your market, your close rate — pulled apart for free by operators who spent their own money in these auctions. If ads aren't your problem, we'll say so.