On this page: What's broken
  1. What's broken
  2. What we install
  3. The case study
  4. Free answers
  5. Straight answers
  6. Book the diagnosis
Law firms — intake is the sales floor

You win cases in the courtroom.
You lose clients at the front desk.

Intake is a sales floor wearing a reception desk. The person who called your firm at 7pm and got voicemail hired whoever answered. We install the machine that answers in minutes, follows up on a schedule, and tracks every inquiry to a signed engagement letter — the same machine we built and ran with our own money on the line.

Get your free diagnosis See what we fix
The receipts
Built by the operators behind FreedInsure $227 first commission → ~$1.3M a year two people ~40 states
What's actually broken

The six leaks we see in almost every firm's intake

You don't lose clients on the merits. You lose them between the first call and the first consultation. These are the leaks, and they're fixable.

Leak 01

After-hours calls die in voicemail

A person calling a lawyer at 7pm is calling down a list, and they hire the firm that answers. Your voicemail greeting is the sound of a case moving to the next name in the search results.

Leak 02

Intake screens instead of converts

Your intake staff qualify the caller, take a message, and hang up. The caller wanted someone to take charge. Screening decides whether you'd take the case. It never asks the caller to hire you.

Leak 03

Consultations with no follow-up

The consult went fine. They said they'd think about it. Nobody called them Thursday. The pipeline isn't empty — it's abandoned, and a written cadence turns that pile of maybes back into signed work.

Leak 04

No line from inquiry to engagement

Calls in one system, forms in another, consults on a calendar, engagement letters in a drawer. Four numbers with nothing connecting them means you're guessing about the only funnel that pays the firm.

Leak 05

Referrals left to chance

Past clients and referring attorneys send you work when you cross their mind — and nothing on your calendar makes you cross their mind. A referral system is a schedule, not a personality trait.

Leak 06

Marketing judged on calls, not clients

The agency reports clicks and calls and asks for the renewal. You don't deposit calls. Until spend is judged on signed engagements per dollar, every marketing meeting is an argument with no scoreboard.

What we install

The machine, refitted for intake

We're not going to teach you law. We're going to wire the part of your firm that answers, follows up, and asks for the engagement — the same systems we run ourselves, adapted to your practice areas, your intake staff, and your consult calendar.

  • The speed-to-intake machineInstant text-back on every form and missed call, minutes-to-callback routing, timestamps on everything — including 7pm on a Tuesday.
  • A consultation structure that convertsThe consult run like the sales conversation it is: paint the picture of what resolution looks like and what happens next — instead of reciting credentials at a frightened person.
  • A follow-up cadence for unsigned consultsA written schedule that never forgets attempt five. The people who said they'd think about it get contacted until they sign or say no.
  • The honest scoreboardInquiry to consult to signed engagement letter, by source, reviewed weekly — so marketing budget and coaching go where the numbers say, not where the loudest opinion is.
InquiryAnswered in minutes, any hour — with a timestamp to prove it
ConsultStructured to convert — painting the resolution, not reading the résumé
UnsignedA written cadence that runs until they sign or say no
SignedTracked from first call to engagement letter, by source
ReferralPast clients and referring attorneys on a calendar, not left to luck
Simulation — how the machine treats a lead
20:04:11Lead arrives — quote request submitted
+0:00:08Auto-text sent — consent on file
+0:01:42Dialed — lead connected
+0:02:59Next touch scheduled on the cadence

Why listen to two insurance operators about a law firm

We come from insurance, not law — and we won't pretend otherwise. Tino's first commission check was $227. Mike had thirty years of selling behind him when they started. Together — just the two of them — they built FreedInsure into a health and life brokerage licensed across roughly forty states, fed by a lead engine they built themselves. They still run it — roughly $1.3M a year with three-quarters of the book renewing.

Here's why that matters to your firm: the machine transfers. Speed-to-lead intake, a follow-up cadence that never forgets, a drilled consultation, a retention and referral calendar, a scoreboard that tracks the number that actually pays — the leaks are the same wherever humans sell, and intake is where your firm sells. You bring the law. We bring the machine. The long version is on the About page.

Free answers first

Read what we'd tell you anyway

The playbook isn't a secret. These are the deep dives we give away — because trust is the product.

Legal

Your website is an intake system, not a brochure

Practice-area pages, answer-first content, and the wiring that stops expensive clicks from dying in a voicemail box.

Read the breakdown → Sales systems

Speed to lead: why deals die in five minutes

The math to run on your own intake before you blame the marketing again.

Read the numbers → Sales systems

Follow-up: the money is in the maybes

A written cadence for everyone who said they'd think about it — and why almost nobody runs one.

Read the playbook →
Straight answers

Questions managing partners ask us

Because intake is sales whether the firm admits it or not. Every person who calls you calls two other firms, compares what happened, and hires one — that comparison is a sale, and the only choice is whether you run it deliberately or by accident. Nothing we install asks an attorney to perform. It asks the firm to answer fast, explain plainly, follow up on a schedule, and keep score. Clients don't describe that as salesmanship. They describe it as "the firm that actually called me back."
They govern attorney advertising, they differ by state, and we treat your bar's rules as a hard constraint on everything we install. The machine doesn't depend on outcome guarantees, prohibited testimonials, or inflated claims — it runs on answering fast, structuring the consultation, following up, and tracking honestly, none of which any bar prohibits. Any client-facing copy still gets checked against your state's rules before it ships, the same way you'd check anything else that leaves the building.
We were two people. Every system on this page was built by a two-person operation and scaled from there — that's what systems are for. Small is actually the best time to install them: you're wiring two people's habits, not retraining a floor of thirty out of bad ones later.
Intake first, almost every time — and you can check this with your own arithmetic. If half your inquiries never reach a human, doubling the ad budget doubles the half you waste. Fix what happens after the phone rings, then pour into it. When you're ready for the pipeline side, we build done-for-you campaigns in accounts you keep.

Get the intake diagnosis before you renew the marketing

Your inquiries, your consult rate, your signed engagements — pulled apart for free by two operators who built and still run their own machine. Straight verdict, no pitch deck.

Get your free diagnosis
The diagnosis is free. The voicemail box isn't.
Get your free diagnosis