On this page: What's broken
  1. What's broken
  2. The engagement
  3. Why listen to us
  4. Free answers
  5. Straight answers
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New Jersey — consulting & sales training

Business consulting in New Jersey
from operators who ran the play first.

Not slides. Not frameworks. We pull your numbers, sit with your team, and rebuild the pitch, the follow-up, and the comp — then hold everyone to the number, including ourselves. The same systems took our own two-person shop from a $227 first month to $1.3M a year in revenue, with roughly three-quarters of clients renewing.

Get your free diagnosis See what we fix
The receipts
Founded Feb 2023 two people, zero startup capital $227 first commission → $1.3M/yr renewal book 4.9★ across 519 FreedInsure reviews
What's actually broken

Where New Jersey sales floors leak revenue

Most owners are sure the problem is leads. It almost never is. Six leaks we see over and over from Bergen County to the shore — all fixable.

Leak 01

The radius war

In New Jersey, every category has a crowd of competitors a short drive away, so the prospect calls a few of you and goes with whoever calls back first. Most floors answer in hours. The first-callback fight is winnable — but only with wiring, not willpower.

Leak 02

The pitch that lives in the owner's head

Family businesses run on a founder who closes like a machine — and never wrote down how. The pitch was never transferred to the team, so every hire sells a worse version of it. When the owner takes a week off, revenue does too.

Leak 03

Quotas set from ambition, not math

The number got picked in January because it sounded right. Nobody worked backward from leads times close rate times average sale. The team did the math the owner didn't, decided the quota was fiction, and quietly stopped chasing it.

Leak 04

The agency seam

The marketing agency reports clicks. The sales floor blames lead quality. Nobody owns the handoff between the two invoices — so leads arrive, sit, and die while both sides point across the table. That seam is usually where the money went.

Leak 05

Comp that pays for the wrong behavior

People do exactly what the plan pays them to do. If it rewards new deals while the renewal book leaks, or volume while margin bleeds, the team isn't underperforming — it's obeying. Fix the plan and the behavior follows without a single speech.

Leak 06

Seminar training

The team got a hotel-ballroom day, a binder, and a week of motivation. Nothing was drilled, nothing was inspected, and by Friday everyone was back to the old pitch. Training that isn't drilled is entertainment. The drill schedule is the product.

The engagement

How we work a New Jersey business

We don't sell hours. We find the one number that's choking revenue and change it. The arithmetic is the whole argument: taking a 20% close rate to 30% is a 50% revenue increase — same leads, same ad spend, same headcount. That's what a consulting engagement should be priced against.

  • Revenue diagnosisYour numbers pulled apart first — lead flow, close rate, follow-up speed, renewals — until we can point at where revenue actually dies. Free, in writing, yours either way.
  • Process engineeringThe pitch, the cadence, the handoffs, the comp plan — rebuilt and written down, so the business stops depending on what's in the owner's head.
  • Drilled trainingRole-play and live-call review until the new pitch is muscle memory — the way Mike drilled Tino from age 17. The full curriculum lives in the Sales Academy.
  • Team buildout & scoreboardsHiring profiles, ramp plans, and a scoreboard the whole floor can see — so the number gets held by the system, not by the loudest voice in the room.

And when the diagnosis says the real problem is upstream — not enough at-bats — our digital team is the execution arm: digital services and SEO in New Jersey.

DiagnoseYour numbers pulled apart — leads, close rate, follow-up, renewals
PlanThe fix in writing, with the math attached
InstallProcess, scripts, comp, and scoreboards built into daily work
DrillRole-play and live-call review until it's muscle memory
ReviewWeekly numbers against the plan — ours included
Simulation — how the machine treats a lead
20:04:11Lead arrives — quote request submitted
+0:00:08Auto-text sent — consent on file
+0:01:42Dialed — lead connected
+0:02:59Next touch scheduled on the cadence

Why a New Jersey owner should listen to us

Mike Catoggio has been selling for 30 years — first as a stockbroker, then as the founder of his own company, Puf Cigarettes, a story the Staten Island Advance covered back in 2014. He's been drilling salespeople ever since, including a 17-year-old named Tino Lardi. Tino entered the insurance industry at 20, and at 22 the two of them founded FreedInsure — February 2023, zero startup capital, a $227 first month of commission. That book now averages $1.3M a year with three-quarters of the book renewing, and the clients left the receipts in public: 4.9 stars across 519 Google reviews. Tino personally holds producer licenses in 42 jurisdictions.

Every piece of that — the drilled pitch, the follow-up floor, the quotas set from math, the comp that pays for the right behavior — is what we install in client businesses. The systems don't care which side of the Hudson you're on. Meet us properly on the About page.

Free answers first

Read what we'd tell you anyway

The playbook isn't a secret. Start here — it's free, and it's most of what a first consult would cover.

Training

Sales training that sticks: drilled, not seminar'd

Why ballroom training fades by Friday — and what a drill schedule that survives Monday looks like.

Read the breakdown → Follow-up

Follow-up: where most deals actually die

The cadence, the speed-to-lead floor, and the discipline that turns quoted into closed.

Read the playbook → Goals

Sales goals: set from math, not ambition

Work backward from leads, close rate, and average sale — a quota the team can actually believe.

Read the math →
Straight answers

Questions New Jersey owners ask us

Depends on the consultant. The ones we get called in after deliver slide decks. We pull your numbers — leads, close rate, follow-up speed, renewals — find where revenue actually dies, then build the fix into daily work: process, scripts, comp, scoreboards. Then we drill it with your team and review the numbers weekly until they move. If a consultant can't tell you which number they're changing and by when, you're buying a binder.
We don't quote packages before the diagnosis, because the price should follow the math. Here's the math we scope against: taking a team from a 20% close rate to 30% is a 50% revenue increase on the same leads and the same ad spend. The free diagnosis tells you which numbers are movable in your shop; the engagement is priced against that, in writing, before a dollar changes hands.
We were a two-person shop. FreedInsure started in February 2023 with two people and zero startup capital, and the systems were built before the headcount, not after. Small is the best time to do this — it's a lot cheaper to install the right habits in two people than to fix the wrong ones in ten. If anything, the big floors are the harder job.
Yes — North Jersey and South Jersey both, plus remote working sessions between visits. Sitting with the team matters: we listen to live calls, watch the handoffs, and drill in the room. The parts that don't need a drive — number reviews, script revisions, scoreboard checks — happen on screen.
Behavior changes in weeks. Revenue follows in a quarter. That's the honest framing — anyone promising overnight revenue is running a seminar. In the first weeks you can measure the inputs: pickup speed, cadence compliance, whether the drilled pitch is actually being run on live calls. Close rate moves as the new behavior works through a full pipeline cycle. We put the checkpoints in writing, so you know early whether it's working.

Get the free New Jersey revenue diagnosis

Your lead flow, your close rate, your follow-up, your comp — pulled apart for free by operators who built their own book first. Straight verdict, in writing, no pitch deck.

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The diagnosis is free. The deals dying in your follow-up aren't.
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