On this page: What's broken
  1. What's broken
  2. What we install
  3. The proof
  4. Free answers
  5. Straight answers
  6. Book the diagnosis
SEO for the platform we run ourselves

WordPress SEO services from
people who run it themselves.

The site you're reading runs on WordPress. Nothing on it is a default. We founded FreedInsure in February 2023 with zero startup capital — $227 first month of commission, grown to $1.3M a year with three-quarters of the book renewing — on the back of marketing we built and configured ourselves. That discipline is what we bring to your install. Not a plugin checklist. Settings, chosen on purpose.

Get your free diagnosis See what's broken
The receipts
The platform we run ourselves $227 first commission → $1.3M/yr renewal book two people 4.9★ across 519 FreedInsure reviews
What's actually broken

Why most WordPress sites rank below their weight

We audit WordPress installs the way we audit our own. These are the six faults we check first.

Fault 01

Three SEO plugins, zero configuration

Yoast, All in One, and RankMath — all active at once, none set up. Duplicate sitemaps, conflicting canonicals, meta tags written twice. Plugins don't do SEO. Settings do. And a default install is not a setting; it's an absence of one.

Fault 02

The builder that eats your speed score

Drag-and-drop builders ship nested div soup and a pile of render-blocking scripts on every page. Mobile speed scores crater. Google measures the slowness and prices it into your rankings. The design looked great in the demo. The demo never loaded on a phone in a parking lot.

Fault 03

The pages you never wrote

Your theme auto-publishes date archives, author archives, and a tag page for every tag anyone ever typed. Thin, duplicated, and indexable. Google crawls the junk instead of the money pages. None of it is content you chose to publish.

Fault 04

The update you skipped for two years

Outdated core, abandoned plugins, no monitoring. Then spam pages surface under your domain in search results — and rankings drop before anyone notices the breach. Recovering Google's trust takes far longer than the maintenance would have.

Fault 05

Schema on factory settings

The SEO plugin stamps generic Article markup on everything and calls it done. AI assistants and rich results run on specific, accurate schema — service, FAQ, breadcrumb, organization. On defaults, the machine can't tell your business from a hobby blog. That's an answer-engine opening almost nobody takes.

Fault 06

The bargain-bin hosting plan capping the site

Cut-rate shared hosting, slow server response, no caching layer, no CDN. You can compress every image on the site and the server itself is still the slowest thing on the page. Hosting is a rankings decision — one most owners made years ago, on price alone, and never revisited.

What we install

The cleanup we run on our own install

Every item below runs on this site first. When the theme itself is the ceiling, we say so — that's a rebuild, and that's the web design service. Everything short of that is below.

  • WordPress-specific technical cleanupPlugin soup drained to what earns its keep. Duplicate archives and thin taxonomy pages pruned or noindexed. Speed fixed at the cause — builder bloat, render-blocking assets, hosting — not papered over with another caching plugin.
  • RankMath and schema, configured on purposeOne SEO plugin, every setting deliberate. Service, FAQ, breadcrumb, and organization markup that matches what's actually on the page — so search engines and AI assistants can name you. You get the full list of what we changed and why.
  • Content architecture on native WordPressCategories rebuilt as topic hubs, posts as the spokes that feed them, internal links that concentrate authority where the money is. No custom framework — WordPress already does this when someone uses it deliberately.
  • Maintenance hygiene that protects rankingsUpdates, monitoring, backups, malware scanning — boring, scheduled, done. A ranking lost to a hacked install costs more than years of upkeep. Protection is part of the SEO, not an add-on.
AuditEvery plugin, template, and junk URL inventoried
CleanPlugin soup drained, archives pruned, speed fixed at the cause
ConfigureRankMath and schema set deliberately, line by line
BuildCategory hubs and posts that own the searches you want
ProtectUpdates, monitoring, backups — on a schedule, not a prayer
Simulation — how a cleanup run reads
09:14:02Audit opens — plugins, templates, junk URLs inventoried
+0:41:18Duplicate archives noindexed — crawl pointed at money pages
+1:12:55Schema rebuilt — service, FAQ, breadcrumb, organization
+1:36:40Speed retested — fixed at the cause, not cached over

The site you're reading runs on WordPress.

Same platform, same plugins, same constraints we'd be working in on yours. The schema behind this page, the architecture under it, the speed of it — that's the playbook, running in production, on us. We don't sell a configuration we wouldn't run.

And the discipline has receipts. Two people founded FreedInsure in February 2023 with zero startup capital. First month of commission: $227. The book grew to $1.3M a year with roughly three-quarters of the book renewing, and clients left the verdict in public — 4.9 stars across 519 Google reviews. Marketing built that book, and the marketing runs on the same rule we bring to WordPress: nothing on defaults. The whole build is in the FreedInsure case study.

Free answers first

Read what we'd tell you anyway

The playbook isn't a secret. These are free, and they're most of what a first consult would cover.

Local SEO

Local SEO: how small businesses actually win the map pack

Profiles, pages, reviews, and the follow-up behind them — the local machine, written out.

Read the playbook → AEO

SEO vs. AEO: what changes when the machine answers first

Where AI assistants get their answers, and the structured work that gets your business named.

Read the breakdown → Tools

The tool stack we actually run — and what we skip

Every tool in the stack, what it does, and which subscriptions never earned their keep.

See the stack → Platforms

Squarespace vs WordPress: the honest comparison

Rented and closed against owned and open — including the businesses we tell to pick Squarespace.

Read the comparison → Platforms

Wix vs WordPress for small business

Wix gets you live fastest and its bad-SEO reputation is out of date. What WordPress buys you instead.

Read the comparison →
Straight answers

Questions WordPress owners ask us

WordPress SEO services are the technical, structural, and content work of making a WordPress site rank — done inside the specifics of the platform. In practice that means consolidating to one properly configured SEO plugin; fixing speed at the cause, whether that's page-builder bloat or hosting; noindexing or pruning the duplicate archives and thin taxonomy pages themes generate automatically; configuring schema markup deliberately instead of leaving plugin defaults; building content architecture with categories as topic hubs; and keeping the install updated and secure so rankings aren't lost to a hack. Rankings that don't turn into customers don't count — the work is tracked to revenue, not positions.
The honest answer: the configuration matters more than the brand. Yoast, RankMath, and SEOPress all cover the fundamentals; a well-configured version of any of them beats a default install of the others every time. We use RankMath — it handles schema flexibly and does more without stacking add-ons — and we show clients every setting we changed and why. What actually hurts sites is running two or three SEO plugins at once, each half-configured, writing conflicting sitemaps and canonicals. Pick one. Configure it on purpose.
We don't quote before we look. The free revenue diagnosis comes first: what's broken on the site, what it's costing you in customers, and what fixing it is worth. Then the engagement is scoped to the actual faults and priced against the expected return. You see the price and the math in writing before a dollar moves. The honest metric isn't the monthly fee — it's cost per closed customer, and that's the number we track.
They can, and often do. Elementor, Divi, and similar builders trade markup weight for design convenience: nested divs, extra scripts and stylesheets on every page, and mobile speed scores that Google measures and holds against you. That doesn't always mean rebuilding — many builder sites can be cut down substantially with asset cleanup, caching, and disabling what the page doesn't use. But when the theme and builder are beyond saving, the fix is a rebuild on a lean theme, and we say so plainly — that's the web design service. What we won't do is optimize around a foundation that caps the result.
Yes — when it's maintained. WordPress runs a large share of the web, and its architecture handles almost everything Google wants: clean URLs, fast pages, structured content, schema, sitemaps. Every ranking problem we see on WordPress sites traces to neglect, not the platform: abandoned plugins, unconfigured settings, bloated themes, skipped updates. The platform isn't the problem. Neglect is. A maintained WordPress site ranks as well as anything — this site runs on WordPress, by choice.

Get the free WordPress revenue diagnosis

Your plugins, your speed, your junk URLs, your schema — pulled apart for free by people who run the platform daily, not an account team. Straight verdict, in writing.

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The diagnosis is free. The customers going to the faster, cleaner site aren't.
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